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© Jo Matthews 2019

FASHION & LIFESTYLE PORTFOLIO

I offer a range of copywriting services for fashion and lifestyle clients. I’m quick at getting to know each new audience and adapting my writing ‘voice’ to speak directly and authentically to them.

 

I spent several years as Head of Copy for Nike EMEA Digital Brand Design where I worked across a range of global campaigns, email marketing, social media, out-of-home and internal copywriting campaigns with a focus on Nike Running and NikeWomen. I’ve also worked closely with a range of agencies, both from the client perspective during my time at Nike and as an in-agency copywriter.

Below is a selection of my work - click on an image to learn more about the specific project.