I offer a range of copywriting services for fashion and lifestyle clients. I’m quick at getting to know each new audience and adapting my writing ‘voice’ to speak directly and authentically to them.


I spent several years as Head of Copy for Nike EMEA Digital Brand Design where I worked across a range of global campaigns, email marketing, social media, out-of-home and internal copywriting campaigns with a focus on Nike Running and NikeWomen. I’ve also worked closely with a range of agencies, both from the client perspective during my time at Nike and as an in-agency copywriter.

Below is a selection of my work - click on an image to learn more about the specific project.

  • Black LinkedIn Icon
  • Black Instagram Icon

© Jo Matthews 2019