<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.jo-matthews.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
  </url>
  <url>
    <loc>https://www.jo-matthews.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/ba02c8ff-df99-4266-89f0-443f12281b2c/%E2%80%9CJo+delivered+a+superb+and+inspiring+copywriting+workshop+to+our+team+that+resulted+in+a+shared+understanding+of+brand+style+and+tone.+Jo%E2%80%99s+workshop+was+clear%2C+simple+and+inspired+real+change+imme.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/8d00b371-8d40-4afb-ad9e-7b82244fefde/_MG_9213.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jo-matthews.com/copywriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Copywriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/8229e703-a047-4a4b-8952-3f2b781904aa/Nike%2BAir%2BVaporMax%2BJo%2BMatthews%2BCopywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/660a99ff-f131-4b76-8ab9-087b66c64c77/Screenshot%2B2020-10-30%2Bat%2B10.35.16.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Bugaboo Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/65b72d58-3ced-44e2-aed2-f02eae4551a9/Nike+React+Homepage+Jo+Matthews+Copywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/dc2354da-f99e-44cd-a2e8-7465b3985bd4/Jo%2BMatthews%2BCopywriter%2BConverse%2BLove%2Bthe%2BProgress2.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Converse Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/f289d909-29c8-4929-88b2-1ef3613569b4/Nike%2BAir%2BMax.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/76c82af2-0950-48fa-8cd3-90aaa95a657d/Nike+Kiss+My+Airs+Jo+Matthews+Copywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/cadd0d7e-d865-42fb-95d3-4215fb2e54df/+Nike+Run+Club+Jo+Matthews+Copywriter+.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Run Club Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/f2d303f3-e439-4552-949f-05ef386b2896/Jo%2BMatthews%2BCopywriter%2BNike%2BZoom%2BSeries.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/d7d285c2-3dc8-4615-84fa-b05abd025808/NIke+Beautiful+x+Powerful+Banner+Jo+Matthews+Copywriter.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/d213b587-e817-408a-bf76-ddf7ebc31d77/Converse%2BCopywriting%2BJo%2BMatthews%2BFreelance%2BCopywriter%2BAmsterdam%2B%282%29.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Converse Digital Copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/8f570b8c-1cd8-42c9-8fbe-20c42c3cca3b/Nike+Epic+React+Jo+Matthews+Copywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/c90f37ac-8714-4154-9941-772fe924bbc4/Converse+REIMAGINED+Jo+Matthews+Copywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Converse Digital Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/29a01a3b-df12-4930-91c8-f2faa5ce194c/Jo%2BMatthews%2BCopywriter%2BBugaboo.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Bugaboo Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/016591ca-d2c0-4c77-8203-46ea7dd2ba1a/Jo%2BMatthews%2BCopywriter%2BLaunch%2Bof%2BNike%2BApp.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike App Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/42130b47-6c6a-4c03-b2df-852af95b7340/Jo%2BMatthews%2BCopywriter%2BConverse%2BRENEW%2B2.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Converse Copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/9c2cd093-7193-4913-aaa0-417943a69d8d/Jo%2BMatthews%2Bcopywriter%2BNikon2.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nikon Campaign Copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/b30cbf02-5e6d-411c-9bb7-6c8c39091f3a/Jo%2BMatthews%2BCopywriter%2BIntersport%2B5.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>INTERSPORT Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/b07c06f7-040f-4ea4-b51b-a33d01985a2d/Jo%2BMatthews%2BCopywriter%2BIntersport%2BPodcast3.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>INTERSPORT Script copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/41478be3-b518-4614-b78d-e0c950b70346/staat_uniqlo_amsterdam_05%402x.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>UNIQLO Jo Matthews Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/025caf02-86be-4b01-b7a8-b8b4ac09d35c/Jo%2BMatthews%2BCopywriter%2BNike%2BAir%2BZoom%2BStructure.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Jo Matthews Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/01c7ea37-9f8e-4693-b568-995614c032cc/Jo%2BMatthews%2BCopywriter%2BNike%2BRun%2BClub2.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Run Club Jo Matthews Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/2e932617-e40a-4858-9975-9f66dfca865d/Jo%2BMatthews%2BCopywriter%2BNike%2BStop%2BExercising%2BStart%2BTraining.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/bdd7ef13-344a-4d5f-9573-c85a3309e451/Jo%2BMatthews%2Bcopywriter%2Bbugaboo%2Bant%2B.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Bugaboo Out of Home Advertising Copywriting Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/1739280317084-P722QEXZZ4E99PYEBB3G/In%252BConversation%252Bwith%252BBas%252BKosters%252BJo%252BMatthews%252BCopywriter.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Amsterdam Copywriter Bugaboo Jo Matthews Copywriter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/558d8ce7-1729-4ae8-a4cd-779d0f92b6f9/Jo%2BMatthews%2Bcopywriter%2BMcArthurGlen2.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Jo Matthews Amsterdam Copywriter Out of Home and Advertising Copywriting</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/4bef7f38-9f5c-4ebc-9376-9670119e13d7/Jo%2BMatthews%2BCopywriter%2BNothing%2BBeats%2Ba%2BLondoner%2BNike%2B.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/6a7abf54-1891-4c85-a4ee-fd58bbcc68fd/Screenshot+2025-02-05+at+11.38.59.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>UNIQLO script writing Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/d43ba6ba-e50a-46ae-9be6-4a39f1bfff7f/Jo%2BMatthews%2BCopywriter%2BNike%2Bx%2BFka%2BTwigs.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/556395dc-2ecc-4c6a-8e65-fa2e30a41672/1_Jt8-Fd8s6sx2kJ4xicqKtA.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Digital Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/f5f2c4e6-59fa-4e50-af4d-701c22b32486/129564.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriter Nike Copywriting Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/6c0b4aef-fbdd-4d64-b3b3-d0ae7c0d6d62/Jo%2BMatthews%2BCopywriter%2BCoach%2BLee.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>INTERSPORT Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/b20e302d-abcd-4475-9428-88f52f6027fd/Jo%2BMatthews%2BCopywriter%2BMcArthurGlen.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Jo Matthews Copywriter Amsterdam McArthurGlen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/a8e3c79f-a60e-4841-b4e3-d8cb463047e3/Jo%2BMatthews%2BCopywriter%2BNikon8.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nikon Campaign Copywriting Amsterdam Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/bfc98781-2976-4778-8974-dc9f78f4a694/Nike+Air+Max+2017.jpg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/84b6e5f2-6f67-4201-8035-faf7d1a18c3f/Jo%2BMatthews%2BCopywriter%2BIntersport%2B6.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>INTERSPORT Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/8def03b5-a2e3-4d4e-a6e0-f444eb03dcbc/Screen+Shot+2017-01-09+at+15.48.45.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/712bb85d-fb7b-4ad8-be45-4407dc799eb9/Screen+Shot+2017-01-10+at+12.37.50+%281%29.png</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/6ca29925-6c22-4c31-bfaf-2d3c8f9cd90f/ACCOR+Jo+Matthews+Copywriter.jpeg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>ACCOR Campaign Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/9d351e08-a2c2-4186-b9eb-7e4a875bcc76/Jo%2BMatthews%2BCopywriter%2BMcArthurGlen%2B3.jpeg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>McArthurGlen Out of Home Copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/a1e7733b-bc10-4bd6-8503-2175c7c1aed1/Jo%2BMatthews%2BCopywriter%2BNike%2BLunarEpic%2BFlyknit.jpeg</image:loc>
      <image:title>Copywriting</image:title>
      <image:caption>Nike campaign copywriting Jo Matthews Copywriter Amsterdam</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jo-matthews.com/coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/74dc6498-a7e2-4257-a77f-ac73d1280893/DEEP+DIVE.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/a2bf241f-86ff-4820-8c11-44fd07fb96f2/COACHING+CARD+%285%29.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/d2e912d2-0e74-44f3-adea-9afc78bc2d8c/TUNE+UP++%281%29.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/9afb8362-269d-40cc-a68d-15814380caca/Screenshot+2025-02-10+at+09.10.19.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/f6f70085-cb6d-4560-9003-8b74d9558306/%E2%80%9CJo+delivered+a+superb+and+inspiring+copywriting+workshop+to+our+team+that+resulted+in+a+shared+understanding+of+brand+style+and+tone.+Jo%E2%80%99s+workshop+was+clear%2C+simple+and+inspired+real+change+imme.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jo-matthews.com/brandstrategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/bee43851-2836-428c-90f9-9267bfd1aa81/Jo+Matthews+Conscious+Marketing+TOMS+2.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>A woman wearing a brown headscarf, grey sweatshirt, and brown pants standing against a bright yellow background. Overlaid text states, 'I stand for equality'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/e88e2ddf-332a-41e2-9e8d-d085f6cba601/Jo+Matthews+Conscious+Marketing+Monsoon.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>A woman walking outdoors in India during sunset, wearing a colorful bohemian-style dress with paisley and floral patterns, with traditional Indian architecture in the background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/acf81b83-c424-4244-9e6d-8be7efa3a88d/Fr_ZPFzXsAQl6k4.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Green poster with white text asking if you have been playing your part to tackle climate change, promoting IOC Climate Action Awards 2023, with logos for the International Olympic Committee, Airbnb, Deloitte, and P&amp;G, and illustrations of a globe and Olympic symbols.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/70f3e2d6-56c2-4818-9fc9-9433f37e2b7b/Jo%2BMatthews%2BCartier%2BPhilanthropy.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Youth in school uniforms standing outside a building with colorful weathered walls, and a woman in traditional attire with a scarf covering her head.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/f4e3b565-5d00-481d-90c9-e3359f14c698/Planet+Care+Jo+Matthews+Copywriter.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Two glasses of water, one with a filter and one without, reflecting on a surface, with the text '#NOFILTER' above the left glass and '#YESFILTER' above the right glass, and the logo for PlanetCare microfibre filters in the center along with the tagline 'A problem so big, you can't even see it'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/0621b19e-fd80-4d5a-b2d5-fb09c44129cd/Screenshot+2023-04-06+at+12.22.08.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Three plush toys in the shape of a white sheep, a gray bunny, and a beige bear, all sleeping, set against a purple background with glowing star and flower shapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/22725f1d-c81a-4b34-a30e-fc13a01a266c/Screenshot+2025-02-09+at+14.31.57.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Row of four smartphones displaying different Nike app screens, with colorful Nike shoes behind the phones. Below, a mosaic of small images with Nike-themed advertisements and a text overlay promoting the new Nike app.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/685ddf16-81e3-4c4a-a46c-ac113bdb0e3f/Plastic_Soep_basisonderwijs.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Colorful underwater scene with cartoon fish, a whale, a shark, and various sea creatures. Two characters with computer and notebook are sitting at a table. Bright coral and ocean background. The title 'Plastic Soup Foundation' and author's name 'Wereld van oz' are visible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/5c786ea2-9626-48db-ae7d-1b42c11582fb/LifeSkills+Report_Cover_LANDSCAPE.full.high_quality.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Two young men having a conversation in a classroom or office setting. One is seated at a table with a notebook and pen, the other is standing and pointing, engaging in a discussion. The overlay text reads: 'Unlocking skills and employment opportunities - our future approach. BARCLAYS LifeSkills'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/b28bbb29-4e36-41cb-bf1d-e07f57fc28e0/Screenshot+2025-02-09+at+14.21.58.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Screenshots of a meditation app showing options for playlists, sleep sounds, and anxiety management. The app offers 40,000 free music tracks and features user reviews and personalized recommendations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/1aae87e3-e159-41d2-a0cb-1e3b55dea2a7/A365_IOC_AC_ProgrammePres_Mockup_16x9-1024x748.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Poster titled "ATHLETE365 PROGRAMMES" with images of diverse athletes, including runners, a gymnast, and a boxer, celebrating and in action, against a green background with the Olympic rings and "Athlete 365" logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/6e036dfd-e752-43ef-8f7c-a17092ca48ed/Screenshot+2025-02-09+at+14.29.41.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>A white microbiome filter device with a coiled tube and circular indicator, placed on a white surface with a blurred background, part of an article about fight against microfibre pollution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/54b7ee49-84ae-4e49-b604-a5cba6d3aae7/TOMS+Stand+for+Tomorrow+Jo+Matthews+Copywriter.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Three black and white photos of people standing or sitting with overlaid text. The first person is a man leaning against a graffiti-covered wall, the second is a woman walking outdoors carrying a basket, and the third is a woman sitting on the ground indoors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/68e80ba5-1105-46a5-bf60-2c957652ebd0/Screenshot+2025-02-09+at+14.21.40.png</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>A baby sitting on an adult's lap, pointing at a blanket. Baby is wearing a yellow outfit with black pattern. The adult has a patterned shirt with red and black design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/e5a31553-a682-4204-aa58-26568595725c/Booking-X-4a.jpg</image:loc>
      <image:title>Brand Strategy</image:title>
      <image:caption>Person standing inside a room looking out a large window at a cityscape during sunset, with the Booking.com logo and tagline displayed.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jo-matthews.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-01-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/9afb8362-269d-40cc-a68d-15814380caca/Screenshot+2025-02-10+at+09.10.19.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/d64f1db8-30a6-493f-80ce-db615d4fe7cd/COPYWRITING+CARD+%282%29.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/679b70b28edcd340d2544b64/0f089a15-ac77-44c7-a014-6ed424c7b1d0/Toms+%282%29.png</image:loc>
    </image:image>
  </url>
</urlset>

