Hi, I'm Jo - a creative freelance copywriter in Amsterdam with over ten years of experience in helping clients to tell their stories.
I've worked for organisations of all shapes and sizes, including international companies such as Nike, Uber, Converse, Nikon, Uniqlo and Booking.com. My experience covers marketing and campaign copywriting, brand communications, digital copywriting, as well as speech, editorial and academic writing.
Originally from Oxford (so yes, native English) I now live in Amsterdam. In my spare time I love to travel to new places, climb mountains and write poems (so yes, I really do love words).
FASHION & LIFESTYLE
From campaign headlines to editorial copy, emails and social media posts to out-of-home media and video voice-over, I've worked on a range of copywriting projects for international fashion and lifestyle clients.
Nike | & Other Stories | Uniqlo
Aquascutum | Converse | Intersport
Jaeger | McArthurGlen | Bugaboo Monsoon & Accessorize | Selfridges
SOCIAL & CHARITY
A lot of my copywriting career has revolved around social impact, sustainability and corporate responsibility projects. So I get how important this stuff is. And I love working on it.
Oxfam | WWF | Arcadia Group | TOMS Mandali | Fairphone | Grand Designs
ARMEDANGELS | The Eden Project Majority World | The Monsoon Trust
CORPORATE & CONSULTANCY
I've worked on a range of corporate copywriting assignments including academic report writing, speech writing, event content and global research projects. I'm also a trained management consultant.
Booking.com | Uber | Accenture
Cisco | Nikon | InterContinental Hotels Stylus | Barclays | GlaxoSmithKline
The British Council | and more...
AGENCIES: Anomaly | DARE Digital | Harriman Steel | MCI | ...,staat | Oliver | WARL
EDUCATION & TRAINING: BA English Literature | MA International Development Management
Diploma London School of Journalism | Accenture Strategy Consultant (Marketing & Communications)