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© Jo Matthews 2019

JO MATTHEWS 

CREATIVE COPYWRITER

AMSTERDAM 

Hi, I'm Jo - a creative freelance copywriter in Amsterdam with over ten years of experience in helping clients to tell their stories.

I've worked for organisations of all shapes and sizes, including international companies such as Nike, Uber, Converse, Nikon, Uniqlo and Booking.com. My experience covers marketing and campaign copywriting, brand communications, digital copywriting, as well as speech, editorial and academic writing. 

​Originally from Oxford (so yes, native English) I now live in Amsterdam. In my spare time I love to travel to new places, climb mountains and write poems (so yes, I really do love words).

FASHION & LIFESTYLE

From campaign headlines to editorial copy, emails and social media posts to out-of-home media and video voice-over, I've worked on a range of copywriting projects for international fashion and lifestyle clients.

Nike | & Other Stories | Uniqlo

Aquascutum | Converse | Intersport

Jaeger | McArthurGlen | Bugaboo Monsoon & Accessorize | Selfridges

and more...

SOCIAL & CHARITY

A lot of my copywriting career has revolved around social impact, sustainability and corporate responsibility projects. So I get how important this stuff is. And I love working on it.

Oxfam | WWF | Arcadia Group | TOMS Mandali | Fairphone | Grand Designs

ARMEDANGELS | The Eden Project Majority World | The Monsoon Trust

and more...

CORPORATE & CONSULTANCY

I've worked on a range of corporate copywriting assignments including academic report writing, speech writing, event content and global research projects. I'm also a trained management consultant.

Booking.com | Uber | Accenture

Cisco | Nikon | InterContinental Hotels Stylus | Barclays | GlaxoSmithKline  

The British Council | and more...

'Jo is one of the best writers I have ever worked with. She can tackle anything from dense, data-heavy reports to snappy blog-posts, and does it with a smile. Over the past five years I have commissioned Jo to write content across a multitude of categories and industries - and she excels at it all.'


Head of Innovation, Stylus

AGENCIES: Anomaly | DARE Digital | Harriman Steel | MCI | ...,staat | Oliver | WARL 

EDUCATION & TRAINING: BA English Literature | MA International Development Management  

Diploma London School of Journalism | Accenture Strategy Consultant (Marketing & Communications)