About Me

I’m a copywriter and brand strategist with over twenty years of experience helping organisations clarify their voice, shape their stories, and communicate more effectively with their audiences.

A woman with long blonde hair adjusting her earring and smiling in a lush green outdoor setting with trees and grass.

I’ve worked across brand, campaign and digital communications, as well as speechwriting, editorial and long-form content, with international clients including Nike, Uber, UNIQLO, Booking.com, IKEA, Cartier, Accenture and Oxfam. For several years I was Head of Copy for Nike EMEA, overseeing content for a range of high-profile campaigns across multiple markets.

Originally from Oxford, I now live in Amsterdam and work with clients internationally. I’m known for being quick to understand complex organisations and audiences, easy to work with, and attentive to tone of voice, narrative and clear communication. My work sits at the intersection of strategy and language — helping organisations articulate who they are, what they stand for, and how they speak in ways that feel both authentic and effective.

Person with long hair wearing a black T-shirt with text about problems, viewing abstract art on a gallery wall.

Writing & Reflective Work

Alongside my copywriting and brand strategy work, I’m also a published poet and writer. My first poetry chapbook, Sunlight Later, was published in 2025, and I’m currently studying for an MSc in Creative Writing for Therapeutic Purposes (CWTP). This work informs how I think about language, storytelling and human experience, and strengthens the way I listen, write and work with people. You can explore my poetry and CWTP work at sunlightlater.com.

Qualifications & Training

BA in English Literature, University of Leeds | MA in International Development Management, University of Westminster | Diploma in News Journalism, London School of Journalism|Google SEO Fundamentals, University of California, Davis | D&AD Brand Voice & Creative Copywriting | Strategy and Sustainability Consultant, Accenture| Professional Coach in Transformational Coaching (ICF-accredited) |Professional Corporate & Executive Coach (The Coaching Academy) | Currently: MSc in Creative Writing for Therapeutic Purposes, Metanoia Institute