Don’t just take my word for it…here’s some of the lovely feedback I’ve had over the recent years.
I had the pleasure of working with Jo Matthews on a strategic copywriting project for Artipoppe and was consistently impressed by the quality of her work. Jo combines strong strategic thinking with exceptional writing skills and a deep understanding of brand building, luxury positioning, and market dynamics. She quickly grasped the nuances of the Artipoppe brand, translating them into clear, insightful strategic recommendations and compelling narratives. She has a remarkable ability to distill complex challenges and articulate a brand’s essence in a way that feels both meaningful and distinctive.
Jo is also an outstanding copywriter. She developed powerful tagline concepts that captured the essence of the brand while remaining sophisticated and emotionally resonant, helping sharpen our thinking and elevate how we articulate Artipoppe.
Thoughtful, collaborative, and highly talented, Jo seamlessly bridges strategy and creativity. I would wholeheartedly recommend her to any brand looking for a copywriter who can operate at both a strategic and creative level.
I was fortunate to work with Jo at IKEA. Jo is seasoned in digital content strategy and has a strong understanding of how to balance user needs with business outcomes. This makes her an invaluable resource in a digital product environment. She quickly connects the dots and hones in on where her skills are the most needed, elevating the work and organizing stakeholders along the way. Jo is committed to creating high quality work and effectively advocates for her and her teammates work. I truly enjoyed working with her and appreciate her quick wit, deep knowledge of her craft, and strong work ethic. She is an irreplaceable asset to any organization.
Jo is a brilliant strategic thinker who supports us on our most high-profile projects. She delivers pitch-perfect copy and content strategies, while the tone of voice workshops she runs for our clients showcase her outstanding communication skills.
Touchline
With a tight deadline, Jo exceeded my expectations by not only understanding and following the brief but also bringing her personal style to the project. I needed an excellent writer to create engaging email content. Jo delivered high quality in a very short time. She always asked the right questions, was collaborative and made the editing and polishing process easy and effective.
Insight Timer
Jo created a strategic playbook for our digital communication channels. Her ability to quickly understand our needs and work out the nuances was remarkable. Jo's proactive nature and clear communication is a real pleasure to work with. She organized impactful workshops across teams, driving buy-in and long-lasting impact. Highly recommend working with her.
Booking.com
Jo was a trusted collaborator on developing the big-picture thinking behind our strategy, as well as owning the detailed work needed to bring it to life - from copy and creative work to production and execution.
Working with Jo made it clear to me that she has a rare combination of skills - she’s sharp, creative, and hardworking. In our collaboration what set her apart was how she was able to turn vision into clear, actionable plans that in the end delivered real results.
Her ability to connect strategy with execution had a significant positive effect on my team’s success. This is why I would recommend her without hesitation for any project that requires smart thinking and reliable delivery.
Booking.com
“Fast and efficient, Jo is a calm and elegant copywriter with an unexpectedly bold writing style. She has a unique talent to listen and understand what you need, translating jumbled thoughts into remarkable creative concepts.”
— Former Creative Director, Bugaboo
“Jo is always willing to get involved, share her point of view and deliver high-quality work on time. She is reliable, professional, and a joy to work with.”
— Global Digital Brand Director, Converse
“On first contact with Jo I already felt confident we would receive a good result. And indeed, we received creative and appealing content which matched perfectly with our expectation. I also appreciated the fast and easy communication and the way she further explored our rather simple briefing.”
— Head of Brand Management, INTERSPORT
“Jo combines the rare qualities of being a great accomplisher, having attention to detail while being able to bring strategic vision and business maturity. She is one of the most talented and personable people I have worked with in my career.”
— Former Corporate Citizenship Lead, Barclays
“Jo is able to handle all types of copy requests – from snappy titles to in-depth trend analysis – with confidence, ease and positivity. Always friendly and engaged, Jo has a can-do attitude and I hope that our paths will cross again soon to work together once more.”
— Content Director, Stylus Media Group
“Jo delivered a superb and inspiring copywriting workshop to our team that resulted in a shared understanding of brand style and tone. Jo’s workshop was clear, simple and inspired real change immediately.”
— CEO, City Academy