Practical, engaging workshops for teams who want to communicate better, think more creatively, and find new ways into familiar problems.

I design and facilitate tailored workshops for teams and organisations, drawing on more than twenty years' experience in copywriting, brand strategy and tone of voice, alongside my work as a coach and creative facilitator.

Whether you're introducing a new tone of voice, helping people become more confident writers, or looking for a different way to get your team thinking, I can help. Every workshop is shaped around your organisation and needs — whether that's a focused two-hour session, a half or full day, or a series of workshops over time.

Workshops

Tone of Voice

I design tailored workshops that help teams understand their brand voice and use it confidently across their everyday communications. As AI becomes part of the way more teams write and create, understanding what makes your voice distinctly yours matters more than ever. Sessions can bring new or existing guidelines to life, explore how your voice needs to flex across different audiences and situations, and help your team put it into practice.

I've developed tone of voice frameworks, guidelines and training for global brands and organisations including Nike, Booking.com, UEFA, Cartier and Athlete365.

  • “Jo delivered a superb and inspiring copywriting workshop to our team that resulted in a shared understanding of brand style and tone. Jo’s workshop was clear, simple and inspired real change immediately.”

    — City Academy

  • "Jo organised impactful workshops across teams, driving buy-in and long-lasting impact. Her proactive nature and clear communication style make her a real pleasure to work with."

    — Booking.com

  • "The course served as a fantastic reminder of some of the key aspects of business writing. Jo had a very relaxed and approachable style which made the course comfortable and fun."

    — Participant, ‘Writing for Business’ workshop

Writing, Storytelling & Communication

I run hands-on workshops that help teams sharpen their writing and storytelling, and think more carefully about how they communicate.

Depending on what your team needs, we can explore everything from the fundamentals of good copywriting to storytelling, structure, editing and turning complex ideas into something people actually want to read.

Creativity & Teams

I'm currently completing an MSc in Creative Writing for Therapeutic Purposes at Metanoia Institute, which has deepened my practice in designing and facilitating creative and reflective group experiences. My work has increasingly led me to explore creativity, identity and change, and how creative practices can help us see familiar questions from a different perspective.

Sessions can be designed for team days, off-sites or periods of organisational change, or around a particular question your team wants to explore.

Workshop experience

Accenture, Athlete365, Booking.com, Cartier Philanthropy, Cartier Women’s Initiative, City Academy, Dasman Diabetes Institute, International Olympics Committee, Oxfam, The Eden Project, The Social Investment Consultancy, UEFA